One of the most frequently asked questions that I get from clients is “how can I increase my website traffic?”. The first part of my answer is usually “give it time”. Nothing happens overnight and as a new business owner, that is the most important thing that you have to remember.
Don’t get discouraged just because you don’t have a thousand page views in your first week. The second part of my answer is “there are many ways to increase your results, but it takes work”.
There is no magic method to increasing your website traffic, but there are many things that you can do to start building your presence on the internet. In this article, I will discuss some methods that I feel are the most important and can get best results
1. Measure Your Current Results
You can’t know where you are going unless you know where you have been. There are many free tools out there on the internet that will help you gauge the current results of your website. The most important one that you should be using is Google Analytics.
Everybody knows that Google is the end all/be all of internet search engines. If you don’t have your website indexed on Google yet, then that’s where you need to start! In order to have Google index your site, you will have to submit your site to Google Search Console. Here is a great post by Angela Petteys at Moz to help you get started.
Here at iShell Website Designs, we offer this service to our clients as well. Now, don’t get confused. There is a difference between Google Analytics and Google Search Console and you will need to set up both.
So let’s get back to Google Analytics and what it offers. As a business owner, the most important asset to your company is the collection of information about your customers. Google Analytics offers real time reports about the users on your website, sessions on your website, the length of those sessions, and the bounce rate of your website.
In addition, Google Analytics has various ways of drilling down into the demographics of your website traffic, the prominent keywords that Google is seeing, the geographical locations that are sending most of your website traffic, and the types of devices (i.e. desktop computers, smart phones, and tablets) that your visitors are using.
This is all vital information and can help you determine how to cater to your visitors in order to increase your website traffic.
Your bounce rate is basically the percentage of visits to your website, in which the visitor only viewed one page and then left. I could write an entire article on Google Analytics and at some point I’m sure that I will. But for now, let’s move on.
2. Become a Blogger and Build Your Website Traffic
Nobody knows your company better than you! Blogging can be a great way to introduce yourself to new customers and inform them about your company and services.
Not only that, but writing blogs provides new and fresh content on your website, which will increase your ranking with search engines like Google, Bing, and Yahoo!.
Search engines routinely send out “bots” that crawl your website looking for keywords and new content. This is the most effective way to increase your website traffic.
3. Target Your Customers in Your Content
What do I mean by that? Well, when creating your content you have to think less like you (the expert in your field) and more like your customer.
Think about it this way.
If you were searching on Google for a company that provided the same product or service that your company does… what would you type in the search field? What questions would you ask?
Figure out those questions and provide the answers in your content.
Gone are the days when a web developer could stuff a whole bunch of keywords into your websites code to boost your ranking. Google has changed it’s algorithm in recent years to only read keywords directly from your content and not from the code in your pages.
When Google crawls your site it looks for the keywords and phrases that are used most frequently in your content. What this means is when you are creating your content it’s important to word it in such a way that you are predicting your customers questions and answering them in your posts or pages.
Don’t take my word for it, just listen to Matt Cutts, Google Software Engineer.
4. Strategic Social Networking
Social networking websites like Facebook, Twitter, and Instagram have revolutionized the way that we communicate with each other.
In the process, they have also changed the way that businesses market themselves. Nowadays, it’s much easier to build your brand if you know what you are doing. But at the same time, using social media to promote your company can be a bit overwhelming if you try to do too much.
It’s important for you, as a business owner, to determine which social networking websites will produce the most results based on the products or services that your company offers.
It’s safe to say that every company should have a presence on Facebook. But that doesn’t necessarily mean that you have to create profiles on Twitter, Instagram, Pinterest, Reddit and every other social networking site on the planet.
Quality over quantity.
Most of the time, you will get better results focusing your marketing efforts on just two of these platforms.
For instance, if you are a blogger or a news service you might find that your time is better spent on Twitter and Reddit. However, if your company is more geared towards services such as home improvement or lawn care you would be better off focusing on Facebook and Instagram.
Maybe your company is like ours and provides business to business services… in that case, you will most likely see more results from Facebook and LinkedIn.
5. Stick to a Strict Marketing Schedule
Sticking to a strict schedule for marketing your company can help in a number of ways. Search engines like Google look for patterns in your posting habits. Erratic posting behaviors can result in lower page rankings in search results.
When it comes to blogging in order to keep fresh content on your site, business owners can become overwhelmed. Don’t worry. This doesn’t mean you have to set aside time 4 times a week to blog. Just pick a day, write a few posts, and relax.
Most content management systems that websites are built on now will allow you to schedule your posts for publishing. Essentially, you could write 3 to 4 posts in one day and then schedule each one to be published on a different day during the week. This will increase your posting frequency with search engines.
Likewise, there are many free services on the internet that will allow you to schedule your social media posts on websites like Facebook, Twitter, and Reddit.
These post scheduling platforms allow you to connect your social media accounts to them, create a post, schedule that post, and choose the social networking sites that you want the post to be shared on. In other words, you could take a few minutes to create one post and share it to Facebook, Twitter, LinkedIn, Pinterest, and Reddit at the same time.
One such platform that we love to use here at iShell Website Designs is Hootsuite.
You could even schedule the same post to be shared at different times on each respective social networking site.
Why would that be important?
It’s important because in order to make your time worthwhile you want to post during times that your content is most likely to be seen.
Neil Patel wrote a great article here outlining some brilliant social media marketing methods. In that article he states:
“14 different studies conducted have compiled the average of how often and what times to post on leading social media sites. Here are the results:
- Facebook: 1-2 posts per day between 1:00 PM – 4:00 PM
- Bonus: Curate or reshare a post every other day.
- Twitter: 1-51 tweets per day between 2:00 AM – 10:00 PM
- Bonus: Retweet or curate around seven tweets a day.
- Pinterest: 3-30 pins per day, with one pin every hour between 2:00 AM – 4:00 AM, 1:00 PM – 4:00 PM, and 8:00 PM to 11:00 PM
- Bonus: Repin or curate a minimum of five pieces of content from others every day. Some even suggest that 80% of pins shared should be from sources other than your own blog.
- LinkedIn: 0-1 posts per day between 10:00 AM – 11:00 AM
- Bonus: Curate or reshare a post every other day.
- Google+: 0-3 posts per day between 9:00 AM – 11:00 AM and 12:00 PM – 1:00 PM
- Bonus: Curate or reshare one post every other day.
- Instagram: 1-3 posts per day between 8:00 AM – 9:00 AM and at 2:00 AM
- Bonus: Only curate posts when necessary and if it is beneficial to your audience.”
Times have changed. You no longer have to “beat the streets” in order to build a name for your company. But you do have to know how to get your customers to come to you.
I have outlined some very useful methods and information that, when applied, will help drive the right people into your doors.
- Know where stand first
- Create new content often
- Create content with your customer in mind
- Determine which marketing platforms work best for you
- Stick to a schedule that makes sense for you and your customers
I hope this article has helped you in your journey of building your brand.
What methods do you use to increase your website traffic? Let us know in the comments below.
Don’t forget to subscribe to iShell Website Designs for more great articles and services!
1K 899 908 568 677